Greenwave Poster Company is a school-based business that was formed in the spring of 2005 by the Marketing Education Department at Ponchatoula High School. Funding for the business was received through a grant from the Marketing Education Retail Alliance (MERA).
Students enrolled in Principles of Marketing I were given the task of developing an idea for a business, planning for the opening of the business, and maintaining the business throughout the school year.
Beginning with the 2005-2006 school year, the company became fully “owned and operated” by students enrolled in Principles of Marketing II. Students are selected for this class through an application process. The only pre-requisite for the class is Principles of Marketing I; however, the student’s creative ability, attendance records, and discipline records are taken into consideration.